A Realistic Look at Social Media and the Contact Center

White Paper Published By: Interactive Intelligence
Interactive Intelligence
Published:  Feb 14, 2012
Type:  White Paper
Length:  12 pages

Integrating social media for customer care isn’t really the question for businesses anymore. The bigger question is, “How do we manage it?” Blair Pleasant of COMMfusion LLC and Tim Passios of Interactive Intelligence identify four steps a company can take to address the issues of overseeing a social media initiative, and making it successful both in the contact center and organization-wide.

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