The Social Alphabet: What You Need to Know About Social Media as the Ultimate Communication Channel

White Paper Published By: Interactive Intelligence
Interactive Intelligence
Published:  Feb 14, 2012
Type:  White Paper
Length:  16 pages

There’s no question. Social media is a valued communication channel for business. Yet many businesses still have questions about how to implement social media initiatives and where the contact center fits in. With their “social alphabet,” Shama Kabani of The Marketing Zen Group and Jennifer Wilson of Interactive Intelligence offer some proven guidelines for managing a social media strategy, and making social media the ultimate communication channel for your business.

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