Social Compliance: Protect Brand Equity and Ensure Governance, by the Aberdeen Group

White Paper Published By: OpenText
OpenText
Published:  May 23, 2012
Type:  White Paper
Length:  7 pages

Social media is a great strategic channel to communicate with customers. Unfortunately, most organizations are unaware of the average time elapsed between the detection of a potential social media threat to their brand reputation, and sharing this knowledge with the appropriate colleague(s) to mitigate it.

Social compliance programs help companies monitor, analyze and report on archived social media content. Managing brand awareness and averting threats requires organizations' social compliance programs to grow more proactive.


Download this report and learn how to: 

  • Monitor, analyze and report on social media content
  • Manage brand effectiveness
  • Ensure brand consistency across social media and other online and offline marketing channels
  • Build an effective social compliance program




Tags : 
brand equity, governance, social media, social compliance, brand consistency, brand effectiveness