Analytics for the CMO

White Paper Published By: Adobe
Adobe
Published:  Jun 29, 2012
Type:  White Paper
Length:  22 pages

The volume of customer data that marketing departments possess continues to grow at explosive rates. But new research from the Aberdeen Group finds that less than 40% of marketers use this information to optimize and target their campaigns. This "data rich, insight poor" phenomenon is examined in their new white paper, which identifies common analytics challenges-and shows how you can rise above them.




Tags : 
adobe, cmo, analytics, marketing, aberdeen, optimize, campaign, optimization