Successful Fundraising: Using Analytics to Gain Donor Insight

Webinar Published By: IBM
Published:  Jul 24, 2012
Type:  Webinar

Join fundraising consultant and author Joshua Birkholz and IBM for an overview of the impact predictive analytics can have on your fundraising programs. We'll explore how this data-based approach can help you:

- Predict who is most likely to give major, planned and sustaining gifts.
- Determine the right delivery channel for each prospect.
- Identify the best time to ask for a donation, and how much to ask for.
- Optimize the frequency of donor contact to maximize contributions.  

Tags : 
ibm, technology, business, fundraising, analytics, donor, financial advisors, marketing