TicketsNow Scores Big with Paid Search from Kenshoo Enterprise

Case Study Published By: Kenshoo
Kenshoo
Published:  Aug 06, 2012
Type:  Case Study
Length:  1 pages

TicketsNow, a leading online resale marketplace for sports, concert, and theater tickets, has created a strong paid search program to drive visitors and conversions to its site, TicketsNow.com. In 2010, TicketsNow began using Kenshoo Enterprise to manage its robust paid search campaigns. Using Kenshoo's algorithmic rules and model-based bid policies, TicketsNow has been able to effectively optimize millions of keywords and double overall contribution from its search engine marketing. To build on its success with the Kenshoo Universal Platform, TicketsNow sought to expand its efforts into social marketing with Facebook ads.



Tags : 
kenshoo, ticketsnow, cost-per-fan, kenshoo social, marketing, sales, finance