Consumer Facing Organizations Leverage Lead Scoring at Every Level--Discover How!

White Paper Published By: Neustar
Published:  Aug 20, 2012
Type:  White Paper
Length:  10 pages

This white paper offers insight into different scoring applications to suit all organizational approaches - from dipping your toe in the water with lead prioritization to diving deep with offer personalization. Inside, you will find the tools and case studies to help you:

. Identify and prioritize leads for more efficient lead management
. Customize communications such as messaging, offer and pricing
. Evaluate lead source quality faster to quickly reallocate marketing spend

Tags : 
lead scoring, liberty university, marketing analytics, lead qualification, lead routing, lead quality score, consumer analytics, search marketing