What's Your Lead Scoring Strategy? Drive Business with Consumer Evaluation

White Paper Published By: Neustar
Neustar
Published:  Aug 20, 2012
Type:  White Paper
Length:  4 pages

Are you wasting budget and resources contacting bad leads, unqualified consumers and uncontactable phone numbers? With deeper insight into your leads, your team can make better decisions on how to treat the person on the other end of the interaction. Learn more about types of lead scoring and how you can optimize these campaigns to supercharge your marketing initiatives.
Learn the tools that can lead you to:

  • Identify and contact the most high-quality leads
  • Route leads to the best-equipped sales agent or lead buyer
  • Deliver better results from marketing spend



Tags : 
lead scoring, lead optimization, marketing analytics, lead qualification, lead routing, lead quality score, consumer score, consumer analytics