One of the greatest challenges facing digital marketers today is demonstrating the true return on investment from the campaigns and acquisition strategies that they are putting in place. Attribution modelling is one of the tools available to help answer the questions: "which of my channels is working, how do my campaigns and channels interact and where should I focus my attention for the greatest returns?".
At Adobe we've invested a great deal of time and resources with our customers, working on and demonstrating best practice in this fast moving and rewarding area. The result of some of that work is in our latest whitepaper on attribution modelling.
The paper discusses:
- What are the different attribution models available to marketers?
- Which channels can and should be included when conducting multichannel attribution modelling?
- Recommendations for getting started with attribution and advice on how to make it a part of your ongoing strategy
Attribution modelling doesn't have to be complicated or daunting - read our latest whitepaper to discover how to start capitalising on the incredibly valuable insights it can provide.
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