Continuous testing and optimisation allows digital marketers to improve conversion rates - by providing relevant and personalised experiences to visitors.
In this Adobe quick tips guide, Convince Your Boss to Invest in Optimisation, get eight ideas that will help you attract, engage, and strengthen customer relationships using ongoing site improvements and adjustments.
This quick tip guide discusses:
- A definition of conversion optimisation
- Eight steps to attract, engage, and convert more visitors
- How to make better decisions based on data
Optimisation is not a "set and forget it" process. Download this guide and find out how to improve every customer interaction.
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