Improve Your Customer's Online Experience

White Paper Published By: Adobe
Adobe
Published:  Mar 07, 2013
Type:  White Paper
Length:  10 pages

Simple tips to improving your customers online experience

The web content management (WCM) market is growing based on critical customer experience needs, including: multichannel delivery, content targeting, analytics, and integration with other customer experience technologies.

Download this best practice guide featuring Forrester Vice President and Research Director Stephen Powers to understand how to build a robust WCM strategy that improves your organisation's online customer experience, while avoiding the top seven WCM mistakes.

Also, as a partner piece to this guide, download your complimentary copy of the Patricia Seybold Group report, “Best Practices for Web Experience Management,” which outlines three best practices and how to apply them to your business.

“Companies that guide customers through stages of their journey have almost four times the revenue growth rate compared to that of the S&P 500.” ¹

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Tags : 
customer engagement, customer experience management, web content management, wcm, wcm strategy, online customer experience, business technology