The shift to ‘non-traditional’ marketing and its numerous touchpoints has triggered unprecedented increases in the volume of data generated. Not only is the volume of data growing exponentially, it’s coming in thick and fast from myriad places and in multiple formats. It’s ‘Big Data’.
Big data isn’t a typical IT problem; it can’t be dealt with by traditional number crunchers. Today’s CMO’s must work alongside business leaders to make sure all that valuable data doesn’t go to waste. Businesses need to act fast by turning big data into ‘actionable data’ and acting on it in real time to mirror changing customer needs and preferences.
The Forrester report The Big Deal about Big Data for Customer Engagement:
- Highlights the importance and challenges of Big Data
- Outlines the changing role of key business decision makers in driving big data initiatives
- Explains how businesses can better understand their customers and unlock new revenue streams
Start capitalising on the big data opportunity.
Download report ›