Adobe: 2013 Optimization Survey Results

White Paper Published By: Adobe
Adobe
Published:  Jun 06, 2013
Type:  White Paper
Length:  16 pages

If you’re a marketer who is not targeting content to visitors in a personalized way, you're falling behind your competitors. Organizations need to invest budget, resources, and talent to improve user experiences across channels to succeed in 2013. See how your company measures up to the more than 1,800 digital marketers that participated in the survey.

Results show:

  • 45% of marketers do not have a mobile-optimized site.
  • Testing, if implemented at all, is usually only performed on landing pages and homepages.
  • According to 87% of marketers, less than half of onsite visitors receive targeted content. 



Tags : 
content marketing, digital marketing, online marketing, online marketers, adobe, mobile marketing, online video marketing, social media marketing