Digital Index: 2013 Video Trends

White Paper Published By: Adobe
Adobe
Published:  Jun 06, 2013
Type:  White Paper
Length:  13 pages

Video is a powerful way to reach audiences both for publishers and advertisers. You already know people are watching online video more than ever, but what are they watching? When are they watching it? What are consumers' preferred methods of watching? The Adobe Digital Index team explored these questions and other topics important to marketers and advertisers looking to make a bigger splash through the video. The research in The U.S. Digital Video Benchmark shares findings on:

  • Device usage
  • Social marketing
  • TV Everywhere
  • Ad placement



Tags : 
digital video, online video, digital video consumption, social media and video, tv content, online video marketing