Social marketing is a behemoth. It encompasses a slew of activity that's taking place online in social networks and online communities. The mashup of all this activity is a way for your brand to build better customer relationships, increase awareness of your brand and ultimately drive sales.
Read our eBook to learn about social marketing and pick up ideas for creating the right mix of engagement in an online community. In it, we explore:
- Today's trends in social marketing
- Six top use cases for social marketing communities
- Business strategy advice from leading brands