From Content Management to Customer Experience Management

White Paper Published By: Adobe
Adobe
Published:  Aug 22, 2013
Type:  White Paper
Length:  29 pages

Web Content Management is becoming the focal point for companies who wish to deliver a truly seamless multichannel customer experience. The strategic importance of WCM is increasingly referenced in analysts' reports such as Forrester, which stress the importance for companies to move beyond using a CMS as a means to simply manage content and strategically utilise it to create digital experiences. 

With that said, it is concerning that just 38% of this survey's respondents agree that their CMS facilitates a 'brand enhancing digital presence.' Download this report to learn more.



Tags : 
content management, customer experience management, web content management