With the exponential growth of smartphone and tablet use for search, research, and online purchases, mobile is quickly becoming the focal point of digital marketing. For most marketers, these increasingly ubiquitous devices are transforming the way customers engage with companies and their brands. Recent Adobe Digital Index reports have confirmed that smartphone and tablet traffic is rapidly on the rise, making these channels that advertisers need to be paying attention to as mobility trends continue to evolve.
This guide focuses on current trends in mobile traffic, engagement, and advertising. It examines the rapid growth of user traffic on smartphone and tablet devices, increased activity in mobile search, and best practices to consider when developing your mobile marketing strategies. A one-size-fits-all approach is no longer optimal. Rather it's important to optimize your site not just for mobile in general, but specifically for the different needs and behaviors of smartphone users and tablet suers. You will also learn about how Adobe technologies automate processes and provide the analytics you need to truly optimize your digital marketing campaigns.