Caesar’s Success Story

White Paper Published By: Adobe
Adobe
Published:  Sep 19, 2013
Type:  White Paper
Length:  3 pages

With 50 Facebook pages, 50 Twitter accounts, 80 social apps, and many blogs, Caesars Entertainment turned to Adobe Social, part of the Adobe Marketing Cloud, to centralize, manage, and improve their social media efforts. It paid off.

Caesars Entertainment increased social revenue by 34% in just two months, "likes" by 10% a month, and social visits by 13%. They were able to boost social bookings, improve attribution accuracy, and streamline cross-channel content management.



Tags : 
social media, marketing, content management, platforms, digital marketing, campaigns, social engagment