Econsultancy’s Quarterly Digital Intelligence Briefing: Optimizing Paid Media

White Paper Published By: Adobe
Adobe
Published:  Oct 15, 2013
Type:  White Paper
Length:  32 pages

Optimize media, track performance, and boost results.

Download the latest Econsultancy Quarterly Digital Intelligence Briefing, created in partnership with Adobe, to see the latest research about media optimization—including the fact that only one-fifth of companies are actually optimizing media and tracking performance across channels.

In this Briefing, you’ll learn how an integrated optimization approach can help you decrease costs and increase revenue. You’ll also get solid recommendations that will enable you to:

  • View complete campaign performance across search, social, and display
  • Leverage real-time bidding to maximize paid media ROI
  • Quantify improvements from media optimization to refine your ad spend



Tags : 
paid media, advertising, optimizing, adobe, adobe media optimizer, visibility, social media, advertising agencies