The Adobe 2013 Video Conversion Playbook

White Paper Published By: Adobe
Adobe
Published:  Nov 07, 2013
Type:  White Paper
Length:  7 pages

Online video plays a critical role in today’s digital marketing strategies for engaging with consumers. With a majority of U.S. web users regularly watching video, the potential for online video is clear: It can effectively drive clicks and conversions, turning casual consumers into loyal customers. Conversion is one of the most powerful and easily measurable benefits of video. A well-placed video supporting complex products and services can create up to a 90% conversion uplift.



Tags : 
adobe, video conversion playbook, digital marketing strategies, engaging customers, benefits to conversion, video production, business objectives, content and syndication strategy