Adobe 2013 Mobile Consumer Survey Results

White Paper Published By: Adobe
Adobe
Published:  Nov 07, 2013
Type:  White Paper
Length:  16 pages

With the meteoric rise of mobile devices and tablets, itís no surprise that mobile is a way of life and is here to stay. In 2012, there were 121 million smartphone users and 94 million tablet users in the United States alone, representing a 31% and 180% increase over 2011, respectively.1 Mobile devices have changed the way consumers interact with businesses, and todayís digital marketers must understand how consumers use different devices to be able to build and optimize mobile marketing strategies that deliver the right mobile experience to each mobile user.



Tags : 
adobe, mobile consumer survey, mobile devices and tablets, digital marketers, market segmentation, tablet-specific strategies, mobile websites, applications