Forrester 2013 Mobile Trends For Marketers

White Paper Published By: Adobe
Adobe
Published:  Nov 07, 2013
Type:  White Paper
Length:  20 pages

Mobile platforms will act as a catalyst for the next generation of connected experiences. In particular, smart apps connected to products and CRM systems will emerge. In 2013, leading marketers will anticipate the longer-term mobile disruption and shift from tactical efforts to more transformative mobile strategies.



Tags : 
adobe, forrester, mobile trends, interactive marketing professionals, marketing control, mobile platforms, crm systems, transformative mobile strategies