Forbes Insights: How Apps are Engaging Customer, Partners and Employees

White Paper Published By: Adobe
Adobe
Published:  Feb 20, 2014
Type:  White Paper
Length:  34 pages

Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?



Tags : 
forbes, adobe, mobile marketing, mobile applications, apps. mobile apps, digital marketing, customer engagement, marketing strategy