Achieving a single marketing view of the customer

White Paper Published By: Adobe
Adobe
Published:  May 22, 2014
Type:  White Paper
Length:  7 pages

This white paper explores how leading organizations are establishing a single marketing view of the customer and covers the steps necessary to evolve from a succession of impersonal outbound communications to a true cross-channel conversation with customers.

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Tags : 
adobe, single marketing view, one-to-one customer dialogues, cross-channel conversations, adobe campaign, business technology, telecom