Predictions 2014: Marketing Leaders Put Insights to Use

White Paper Published By: Adobe
Adobe
Published:  Aug 05, 2014
Type:  White Paper
Length:  6 pages

Marketers have more channels to choose from than ever before. In 2014, their choices will become even more numerous, thanks to increasing device proliferation, the Internet of Things and the digitisation of offline channels. Crucial to succeeding in this increasingly complex world is the one concept underlying all marketing channels and the very best programs: data in, data out. In this report, we predict how data-driven marketing will evolve in 2014.



Tags : 
marketers, marketing channels, data, internet, data-driven, internet marketing, traditional marketing