Commerce and Content: the perfect couple or a tumultuous affair?

White Paper Published By: Adobe
Adobe
Published:  Aug 20, 2014
Type:  White Paper
Length:  17 pages

Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions for brand content and transactions. The end result?. A fragmented and poorly integrated digital presence that confuses the customer and is difficult to manage, and ultimately leaves revenue on the table.

This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework for eBusiness professionals to use when considering the pros and cons of using these historically independent platforms together.

Download now to find out more.



Tags : 
commerce and content, digital customer experience, mobile marketing, digital presence, ecommerce and wcm, marketing research, e-commerce, social media marketing