The Forrester Wave™ : Gestion des Campagnes Cross-Canal, Troisième Trimestre 2014

White Paper Published By: Adobe
Adobe
Published:  Feb 03, 2015
Type:  White Paper
Length:  14 pages

In Forrester’s 41-criteria evaluation of cross-channel campaign management (CCCM) vendors, we identified the nine most significant software providers in the category — Adobe, IBM, Infor, Pitney Bowes, RedPoint Global, SAP, SAS Institute, SDL, and Teradata and researched, analyzed, and scored them.

This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.

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Tags : 
cross channel campaign management, top vendors for cccm, adobe, marketing software, emerging marketing, social media, advertising agencies, marketing research