There is no question that the world has gone digital. It’s where customers are interacting and engaging with each other and with brands. They’re coming to companies through websites, Twitter, Facebook, tablets, smartphones, and even through wearables, leaving companies scrambling to keep up with customer expectations. To be successful, companies need to deliver ideal digital experiences that reach customers at the right time, in the right place, with the right content—essentially, they need to achieve digital experience excellence.
This report provides you with essential direction for putting people, processes, and technology in place to achieve digital experience excellence.