Content marketing is helping to drive the way marketers are reaching out to customers and prospects. Many companies across all size classes are beginning to develop more digital content to help drive customer loyalty, engagement, and sales.
One way in which companies are doing this is by offering content marketing pieces through digital publications on mobile and tablet devices. Digital publishing allows for marketers to produce rich content in a style that is familiar and interactive for the end user.
Digital publications have even begun to move away from the marketing department and are now being used as a means of sales enablement, training, and informational publishing for organizations.
This White Paper provides information on new trends and key findings of Digital Publication Platforms.
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