Magic Quadrant for Multichannel Campaign Management

White Paper Published By: Adobe
Adobe
Published:  May 13, 2015
Type:  White Paper

The multichannel campaign management (MCCM) market comprises vendors that seek to orchestrate company communications and marketing offers to customer segments across channels, such as websites, mobile, social, direct mail, call centers and email. 

Download this Magic Quadrant report to understand the strengths and weaknesses of the main vendors in order to make an informed decision on multichannel campaign management.



Tags : 
multichannel campaign management, magic quadrant, choosing the right mcm, which mcm, evaluation of mcm providers, adobe mcm, emerging marketing, marketing research