The Who, What, Where, When and How of Real-Time Personalization

White Paper Published By: IBM
Published:  Sep 30, 2015
Type:  White Paper
Length:  8 pages

Personalization is on the rise as companies strive to meet customer expectations for a more customized and relevant experience. When used effectively, the rewards of personalization can be enormous—increasing sales and revenue, and enhancing online conversion rates.

Tags : 
personalization, customer experience, sales, omnichannel, architecture, marketing, technology