Enabling New Levels of Customer Engagement with Predictive Analytics

White Paper Published By: IBM
IBM
Published:  Sep 30, 2015
Type:  White Paper
Length:  8 pages

This white paper discusses how banks can make the most of available data by deploying predictive analytics to deliver differentiating value through more personalized, relevant and timely interactions and offers that drive customer profitability, satisfaction and loyalty.



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options, marketing, benefits, technology