How to Build a Content Library for the Buying Process

Webinar Published By: Uberflip
Uberflip
Published:  Jan 20, 2016
Type:  Webinar

Today, most executive purchase decisions are made online—before the prospect even interacts with a Sales rep.

Your customers are self-educated about your products and services before you even have a chance to get a word in. But you can leverage this reality by building a content library that accommodates prospects throughout this stage.

In this webinar, we’ll teach you how to build a content library that packages product information, pulls in prospects, and frees your Sales team up to close more deals.

You will learn:

  • How to develop content that caters to your prospects’ needs
  • How to strategically organize your content library 
  • How to use your content library to improve Sales efficiency



Tags : 
uberflip, content, engagement, content, opt-in, prospects, content, sales