McCormick Canada Case Study

Case Study Published By: Wyng
Wyng
Published:  Jan 13, 2016
Type:  Case Study
Length:  5 pages

McCormick Canada teamed up with Offerpop to launch their highly successful “McCormick Online Cook Off” contest, which invited users to share their best recipes with the brand for a chance to win some really great prizes. Instead of targeting a user base that is already highly saturated with direct competitors, McCormick Canada decided to target an entirely new, untapped market — second generation Filipino-Canadians with a highly customized campaign. By coupling an extremely easy and fun to enter contest with their in-depth customer analysis, McCormick Canada was able to create a wildly successful experience that greatly increased their unit sales year-over-year.



Tags : 
search marketing, email marketing, website development, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care