Nine Tips for Increasing Survey Success and Better Understanding Your Customers

White Paper Published By: Verint
Published:  Feb 05, 2016
Type:  White Paper
Length:  14 pages

While surveys can be a proven, consistent method for gathering customer data, their effectiveness can be hampered if they are poorly written, confusing, not personalized or targeted, or too long. A successful survey should be designed to meet a specific goal and provide accurate data that represents the target population. Ideally, it can also help improve respondent satisfaction levels.

Distilled from years of experience helping successful organizations with surveys, voice of the customer projects, and enterprise feedback management initiatives, these nine top tips can help increase survey success, facilitate a better understanding of customers, and drive loyalty.

Tags : 
verint, surveys, customer data, market data, branding, marketing, marketing research