Social should be easy. You tweet. You share photos on your Instagram feed. You post a quick Facebook status. So why not just hire an intern or dedicate a few minutes a day to publishing social posts—and then, BAM, you’ve got an insta-social program for your company, right?
Not quite. This eBook outlines what it takes to turn your social media program into a full fledged social business, including step-by-step guides on how to:
- Set goals, priorities, and budgets
- Define roles and make a case for headcount
- Get the rest of your company involved
- Show value to your executives