Social to Scale: How to Build a Serious Social Media Program

White Paper Published By: Meltwater
Published:  Apr 13, 2016
Type:  White Paper
Length:  17 pages

Social should be easy. You tweet. You share photos on your Instagram feed. You post a quick Facebook status. So why not just hire an intern or dedicate a few minutes a day to publishing social posts—and then, BAM, you’ve got an insta-social program for your company, right? 

Not quite. This eBook outlines what it takes to turn your social media program into a full fledged social business, including step-by-step guides on how to:

  • Set goals, priorities, and budgets
  • Define roles and make a case for headcount
  • Get the rest of your company involved
  • Show value to your executives

Tags : 
best practices, social media, communications, brand awareness, business optimization, public relations, communications, emerging marketing