Chances are, you’ve already seen a lot of buzz around content marketing and its effectiveness as a marketing tactic. But what exactly is content marketing? Your corporate blog? Assets like e-books? While content marketing can include those tactical elements there’s a lot more to it than that.
This eBook outlines how adopting a content marketing approach can help you:
- Align all your messages
- Create opportunities to reach influencers
- Provide measurable results