fact, even today, email remains one of the most lucrative digital channels for marketers, returning an estimated $39 for every $1 invested, according to the Direct Marketing Association.
The Radicati Group, a technology market research firm, estimates some 694 million emails are sent every minute. For the average consumer that translates to somewhere north of 416 email marketing messages a month— most of them opt-in communications from brands they’ve interacted with before.
Download Putting Email Marketing in Context to learn:
- How to overcome common challenges of personalisation and email
- Best practices for implementing contextual email on a low budget
- How to measure the effect of your contextual marketing campaigns