Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent.
Do you have the right numbers, if any, to prove that social is driving business results? Most donít. According to the latest CMO Survey by Duke University:
- A mere 15 percent of marketers have proven socialís impact quantitatively
- 58 percent of CMOs feel increasing pressure to prove the value of marketing
- Only 2.3 percent of marketing budgets is dedicated to ROI measurement
ďIf marketers are unable to map social media back to business objectives, board members and C-suite executives wonít take their efforts seriously,Ē says Michelle Vangel, Cisionís vice president of insight solutions.
But how can you showcase socialís bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cisionís, to help your brand make decisions based on data, not blind guesses.