More and more interactions are shifting from the desktop to smartphones and tablets, so the value of that screen and the massive potential it represents grows daily. As do the opportunitie —and potential pitfalls—for marketers.
The main value of the mobile device lies in its proximity to the customer. In most cases, if someone has a mobile phone, it’s with them almost all the time. It’s on their bedside table when they sleep. It’s in their pocket or purse when they’re awake. They check it constantly for a variety of reasons.
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