BREAKING THE DAM

White Paper Published By: Adobe
Adobe
Published:  Jul 04, 2016
Type:  White Paper
Length:  21 pages

Your effectiveness at creating, sharing and deploying creative digital assets has a direct impact on your ability to create compelling customer experiences. And digital asset management (DAM) is the foundational piece in that effort. But be careful. There’s danger in the attitude, ‘We have a DAM.

We have things under control.’ The world was a very different place three or four years back when many of the DAM systems used today were built. Back then the Internet of Things wasn’t even a thing. Those old-world systems weren’t designed with the explosive growth of today’s digital landscape in mind.

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Tags : 
creative digital assets, share digital assets, asset management, digital asset management, dam