Getting to Know You: How Leading Marketers Are Using Social Media Analytics

White Paper Published By: IBM
Published:  Aug 18, 2016
Type:  White Paper
Length:  7 pages

Marketers are expanding their use of advanced social media analytics and combining the insights from those tools with other enterprise data to learn more about their customers and their prospects.

Tags : 
ibm, watson, social media, analytics, social media analytics, marketing, marketers, enterprise applications, business technology, internet marketing, marketing research