MARKETING ANALYTICS: THE ROI OF INSIGHT AND THE ADVANTAGE OF THE CLOUD

White Paper Published By: Oracle
Oracle
Published:  Sep 01, 2016
Type:  White Paper
Length:  13 pages

While marketers face the most challenging environment in the history of their profession, they also have a set of advanced analytical tools to choose from to aid in their efforts. Modern analytical tools can offer marketers up-to-the-minute information on any number of key indicators of customer behavior.

This report examines the marketing challenges and opportunities that can be addressed with analytics, and highlight the advantages of achieving comprehensive analytics in a cloud environment. 

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Tags : 
marketing analytics, cloud computing, analytics, cloud, virtualization, infrastructure management