The 2016 Marketerís Guide to B2B Sales Technology

White Paper Published By: LeadGenius
LeadGenius
Published:  Sep 13, 2016
Type:  White Paper
Length:  52 pages

Only 59% of companies are expected to achieve quota in 2016, down from 67% in 2013. Technology can be your ticket to automation and efficiency, but it can also grind a sales process to a halt if adopted haphazardly.

LeadGenius 2016 B2B Sales Technology Guide walks marketers through each emerging technology category that will help your revenue team gain momentum this year and beyond.

High-performing B2B marketers must be up-to-date on the trends and forces shaping their  counterparts in sales.

Among other things, youíll learn about:

  • The trends driving B2B revenue
  • Data-driven strategies behind marketing and sales alignment
  • Identify buying signals that impact your marketing and sales cycle



Tags : 
b2b, abm, account based marketing, account based sales, b2b marketing, lead generation, demand generation, marketing operations, account based strategy, ideal customer profile, icp, outbound, outbound email, marketing technology, marketing tools, sales tools, sales technology, emerging marketing, traditional marketing, sales