The Incredible Journey The Transformative Power Of A Holistic Customer Journey Strategy

White Paper Published By: IBM Marketing Cloud
IBM Marketing Cloud
Published:  Sep 26, 2016
Type:  White Paper
Length:  10 pages

Customer journeys provide a critical understanding of customers, their behavior, and how they engage with brands. Tracking, documenting, and analyzing the customer experience through their perspective helps firms understand customer interactions throughout the customer journey and how to best serve customers. This applies not only to areas like customer service, but also to the pre-purchase stages, enabling companies to present relevant, contextual content and offers to customers as they need it.

Download this commissioned study by Forrester Consulting on behalf of IBM, and learn how you can understand what your customers want and need, and serve them best in that context.



Tags : 
customer experience, customer, customer engagement, customer relationship, customer service, crm & customer care