Optimizing the programmatic puzzle

White Paper Published By: Adobe
Adobe
Published:  Sep 28, 2016
Type:  White Paper
Length:  14 pages

Learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels.

You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated.
Read the guide now to discover how to:

  • Consolidate your data to maximize your ad spend
  • Simplify search, display, and social campaigns
  • Deliver real-time, personalized ads with ease



Tags : 
adobe, programmatic, marketing, programmatic ad campaigns, cross channel, emerging marketing, crm & customer care, marketing research, traditional marketing