GET REAL. Making the most of your customer’s journey in real time.

White Paper Published By: Adobe
Published:  Oct 05, 2016
Type:  White Paper
Length:  15 pages

They’ve broken free from the customer relationship management (CRM) and clickstream-tracking systems you’ve used to keep tabs on them. Now they’re swerving unpredictably and often anonymously from device to device, channel to channel. What’s more, they’ve escaped from the sales funnel that once guided them gently but firmly from awareness to purchase.

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Tags : 
crm, customer experience, client experience