One of the best ways to measure the impact of online advertising is to use a blended attribution model, which measures the impact of your digital marketing by examining both ad views and clicks.
In addition to detailing the benefits of blended attribution, this guide will cover the following:
- How last-click attribution models may result in the loss of business
- Data that shows the impact retargeting can have on conversion rates
- Lookback windows recommendations by industry
- And more!