State of the Industry 2016

White Paper Published By: AdRoll
AdRoll
Published:  Oct 05, 2016
Type:  White Paper
Length:  11 pages

Due to its prevalence, it's easy to lose track of how new the programmatic advertising industry is. And as with any new industry driven by a disruptive technology, things are changing quickly. Adroll surveyed 1,050 US marketers across industries to uncover how businesses are adopting new marketing opportunities brought about by programmatic advertising.

Report Highlights:

  • Marketers invest heavily in programmatic across all channels. 32% of marketers spend over 50% of online advertising budgets on programmatic.
  • Marketers think mobile first, despite persistent challenges. The percent of marketers retargeting on mobile jumped from 54% to 82% in 2015.
  • Attribution continues to be a hot topic. The number of marketers who have adopted an attribution model that tracks multiple customer touch points, rather than a single-click model, has nearly doubled from 24% in 2014 to 40% in 2015.



Tags : 
search marketing, email marketing, emerging marketing, social media, traditional marketing