View this webinar now to learn what the experts are saying about the current state of digital analytics and hear why not upgrading is a threat to your business. James McCormack of Forrester will detail what steps you need to take now.
Youíll learn these key talking points to make the case to your CEO:
Why existing digital practices arenít sophisticated enough
Why you need better insights into your customers to stay competitive
What elements of an analytics program you must have to think strategically